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4 Keys To Startup Success In Crowded Markets

Monday, February 01, 2021

Many would-be entrepreneurs spend a lot of time trying to think of the next big thing. Most end up spinning their wheels and never getting a new venture off the ground. It’s hard to come up with an original business idea. However, if you look at some of the most successful businesses in the world, you'll find that they aren't based on new ideas at all.

The truth is that you don't have to be original to start a successful business. Many startups succeed in crowded markets by doing their homework and executing their business plans. Nerd Wallet, for example, succeeded among a crowded marketplace for credit card recommendations. 

Working to capture market share where strong demand already exists can be easier than creating a market from scratch. Here are some tips on how to find opportunities in existing marketplaces.

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