Iowa Tourism Office launches multi-faceted marketing campaign
Tuesday, March 15, 2016
Beginning this week, millions of people around the Midwest will see and hear advertising messages inspiring them to consider Iowa as a travel destination. The effort is part of the Iowa Tourism Office’s annual spring and summer marketing campaign that places about $1.5 million worth of television, digital and print advertising in markets that surround Iowa.
“When the weather warms, winter-weary Midwesterners start thinking about where to spend their spring and summer leisure time,” said Shawna Lode, Manager of the Iowa Tourism Office. “Our research shows that more than half of travelers plan to come to Iowa during June, July and August. Our advertising introduces them and invites them to Iowa now, when they’re still considering their summer travel options.”
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